Synygy Receives `Positive` Rating in Leading Industry Analyst Firm`s 2007 MarketScope for Sales Incentive Compensation Management Software

Released on = August 8, 2007, 11:14 pm

Press Release Author = Synygy, Inc

Industry = Software

Press Release Summary = Chester, PA, August 8, 2007 -Synygy Inc. today announced
that it received a "Positive" rating in Gartnerīs "MarketScope for Sales Incentive
Compensation Management Software, 2007." 1Synygy was one of 11 vendors evaluated in
the report.

Press Release Body = Customer experience was given a high weighting in the report,
with key consideration given to "the number and nature of successful live production
deployments that produced measurable business benefits." Also assessed were "product
and service capabilities, breadth of sales incentive compensation offerings,
sophistication of feature sets, and whether specific functionality and services are
offered natively or through partnerships."

"We are pleased to be included in this analysis of the sales incentive compensation
management market," commented Synygy president and CEO, Mark A. Stiffler. "Over the
past 16 years, we have expanded beyond our roots in providing sales analytics to the
pharmaceutical industry to being the largest best-of-breed provider of sales
compensation management solutions-with successful implementations in nearly every
industry, including insurance, telecommunications, high tech, consumer and
industrial manufacturing, and business services companies."

According to the report, the Sales ICM market is expected to grow at least 15%
year-over-year based on such key factors as "large enterprises migrating from
inflexible, manageable custom-built solutions or upgrading older prepackaged
application installations" and "a compelling need to improve compensation support
for complex selling models, team selling and partner channels, particularly plan
creation and administration, as well as reporting for sharing commission details."

Several important trends are also noted, including:

* "More companies will start planning for deploying modeling tools and advanced
analytics to improve understanding of underlying assumptions, progress and
revenue impact of compensation strategies.
* Interest will increase in sales performance management (SPM), which
complements Sales ICM by integrating functions for planning, designing,
allocating, and managing sales territories, quotas and compensation plans."

"Because of our size and the breadth and depth of our software and services, Synygy
is unique in its ability to solve complex sales performance management problems,"
continued Mr. Stiffler. "Unlike our competitors, Synygy provides software, software
hosting services, and process management services without using third-party products
or services providers, which is what enables us to provide a 100% money back
guarantee and explains our consistently high client satisfaction scores."

About Synygy
Synygy, a recognized authority in sales performance management, is the largest
provider of solutions for solving problems related to the management of sales
compensation plans. These problems include:

* strategic misalignment because of an inability to design, model, implement,
and manage the sales compensation plans that companies desire
* misunderstood plans and inaccurate results that fail to drive needed sales
force behaviors
* lack of management information that fails to provide visibility into the
effectiveness of strategy execution
* an inability to quickly adapt to change that limits enhancements to strategy
and associated plan modifications

Synygy is based in Chester, Pennsylvania, has extensive operations in Europe and
Asia, and has achieved 16 consecutive years of success. www.synygy.com

MarketScope Disclaimer
The MarketScope mentioned is copyrighted 2007 by Gartner, Inc. and is referenced
with permission. The MarketScope is an evaluation of a marketplace at and for a
specific time period. It depicts Gartnerīs analysis of how certain vendors measure
against criteria for that marketplace, as defined by Gartner. Gartner does not
endorse any vendor, product or service depicted in the MarketScope, and does not
advise technology users to select only those vendors with the highest rating.
Gartner disclaims all warranties, express or implied, with respect to this research,
including any warranties of merchantability or fitness for a particular purpose.

1Gartner Research "MarketScope for Sales Incentive Compensation Management Software,
2007" by Michael Dunne, July 31, 2007.

Web Site = http://www.synygy.com/synygy/news/press_release.asp?doc_id

Contact Details = 2501 Seaport Drive
Chester, PA 19013
610-494-3300

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